The brief
Northwind’s product demoed brilliantly — when prospects made it that far. The old site buried the value proposition under feature lists, and paid traffic bounced before the fold. The brief: rebuild the site as a conversion instrument without dumbing down a technical product.
The approach
We restructured the entire narrative around customer outcomes, moved proof — logos, benchmarks, and a live product frame — above the fold, and rebuilt everything in Framer for speed. Every page ends in exactly one call to action, and every claim carries a number.
The outcome
Demo conversion doubled within the first quarter. Bounce on paid landing pages dropped 41%, and the marketing team now ships new pages themselves — no sprint tickets, no release windows.
